Most people trying to write their life story make the same mistake: they transcribe memory instead of transforming it. In this hour, author and former advertising executive Lu Chekowsky introduces the essential skill that separates memoir from journaling:

You Then, You Now: Writing Memoir

Lunch, Then Learn | Registration opens 10/19/2026 9:00 AM EDT

10/23/2026 (one day)
12:45 PM-1:30 PM EDT on Fri
10/23/2026

You Then, You Now: Writing Memoir

Lunch, Then Learn | Registration opens 10/19/2026 9:00 AM EDT

Most people trying to write their life story make the same mistake: they transcribe memory instead of transforming it. In this hour, author and former advertising executive Lu Chekowsky introduces the essential skill that separates memoir from journaling: learning to write as two distinct selves. The star is who you were then: living inside the moment, not yet knowing how it ends or what it leads to. The narrator is who you are now: the one who survived it all and gets to decide what the meaning is. Learn this distinction and watch your life stories come alive on the page.

This workshop gives you a powerful tool you can use immediately: the ability to step back from your own life and shape it with intention, the way a novelist shapes fiction. No writing experience required. You'll leave with a framework and a clearer sense of how to tell the stories of your life with more depth and resonance for your reader. A

Lu Checkowsky

Lu Chekowsky is an Emmy Award–winning writer, creative director and author of Don't Buy What I'm Selling: On Breaking Up With Advertising and Finally Learning to Love My Whole, Fat Self (Little, Brown 2026). Previously, Lu was lead creative director for video at Facebook; SVP of brand creative at Comedy Central; VP, creative director at MTV; and a creative director and copywriter at Wieden+Kennedy. Lu is a 2023 New York State Council on the Arts/New York Foundation for the Arts Fellow in non-fiction literature, and her writing has been supported by MASS MoCA and the Vermont Studio Center.